Users need to able to Control their Data within and between most sectors in society. They should be able to…

...all while remaining safe online, with their data and privacy protected

To make all this happen there’s a need for new tech working on the side of users. It’s called an e-wallet, or sometimes a Personal Data Service (PDS).

The user controls…

who puts data in….

and who takes what data out….

…but they can’t change the data, otherwise no one would trust it.

We think there’s a need for a managed market of PDS providers

It will be like choosing a retail bank (and, in fact, banks may well offer PDSs):

  • It doesn’t matter which provider a user chooses, because all will interoperate
  • And a user can always change their mind, and switch seamlessly to a different provider

sign up to participating organizations with just a few clicks

avoid lock-in to an email address or social networking account

control which merchants can send marketing material

avoid phishing attacks, since the identity of all service providers will be established more clearly

avoid the confusion of too many usernames and passwords

easily assist a vulnerable person manage their affairs online

get advice by giving access to a personal Artificial Intelligence (and change to a different one if not happy)

communicate securely, person-to-person and person-to-organization, regardless of which PDS provider has been chosen

UCD may sound good, but there is a lot to sort out. And no one organisation can make  much progress alone.

  • So community is key: UCDx has been set up as a community interest company for this reason.
  • We plan to work with the community to answer the questions in the jigsaw to the right.
  • Ideas about some of the answers are given elsewhere on this site.