Names: SSI &/or UCD ?

Naming things is hard. Names that mean one thing when first conceived have the alarming habit of acquiring different connotations as time passes, mostly unexpected and unwanted. I should know. Twenty years ago, I started my first company in the identity field. It was called Edentity. Back in those happy days, it was easy to […]

Surveillance Capitalism

Sometimes, it can help – when explaining a set of ideas  – to describe their opposite. For UCD, this task has been ably accomplished by Shoshana Zuboff, a professor at Harvard Business School. In her 2019 book ‘ The Age of Surveillance Capitalism’, and various earlier articles,  Prof Zuboff explains how users of technology have […]