sign up to participating service providers with just a few clicks
avoid lock-in to an email address or social networking account
control which merchants can send marketing material
avoid phishing attacks, since the identity of all service providers will be established more clearly
avoid the confusion of too many usernames and passwords
easily assist a vulnerable person manage their affairs online
get advice by giving access to a personal Artificial Intelligence (and change to a different one if not happy)
communicate securely, person-to-person and person-to-organization, regardless of which wallet provider has been chosen